Each weekday, I take the elevator up to the Atlantic office in New York City—an unremarkable detail, except our office is on the second floor, and this is an act of profound laziness. When I press the ...

For at least a decade, we have been treated to a series of books about behavioral economics – all the ways our minds play tricks on us to make us behave in a less rational manner than we might believe ...

As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

In its early days, behavioral economics was focused on documenting human deviance from rational action. It began as a challenge to the mainstream neoclassical economics model, which assumes people are ...

Using the discipline of psychology to understand human decision-making seems like a no-brainer nowadays, but that wasn’t always the case. In 1979, psychologists Amos Tversky and Daniel Kahneman ...

The year 2017 may turn out to be when behavioral economics entered the mainstream after a leading practitioner in the field won a Nobel prize for his work. Behavioral economics is the study of how ...

W.W. Norton & Company Inc, New York, 2014, 432 pp., $27.95. Behavioral economics sees the world as full of humans, not “econs,” in the language Richard Thaler and Cass Sunstein popularized in Nudge, ...

Here are some of my favorite surprising studies. What do they have in common? People are more likely to buy jam when they’re presented with six flavors than 24. After inspecting a house, real estate ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

For at least a decade, we have been treated to a series of books about behavioral economics–all the ways our minds play tricks on us to make us behave in a less rational manner than we might believe ...