Guest essayist Amber Hunt writes that most people think they make rational financial decisions. But they don't.

Discover how emotional and cognitive biases affect investment decisions and learn strategies to identify and overcome these common pitfalls to optimize your portfolio.

Behavioral biases can get in the way of investors' strategies. But financial advisors who understand the psychology behind how people make decisions can help clients identify the emotions that shape ...

Behavioral finance is the study of how psychology affects investor behavior and financial markets. The study of behavioral finance relies on the assumption that investors and other financial ...

Please provide your email address to receive an email when new articles are posted on . Investing in the financial markets is a complex endeavor influenced not only by economic factors and market ...

Behavioral finance, a field that blends psychology with economic decision-making, provides profound insights into the complexities of human behavior in the financial realm. I have been interested in ...

Imagine walking into a doctor’s office, and instead of asking about your symptoms, the doctor hands you a generic prescription that “works for most people.” You’d be concerned—and rightfully so. Yet ...

Financial advisors should consider incorporating behavioral financial advice into their practices to better serve affluent clients, according to the latest research from Cerulli Associates. The firm's ...

The NFL Draft and securities markets both provide researchers with huge amounts of data for analyzing “judgement under uncertainty” and “decision under risk.” Research leads to understanding how NFL ...

Fama is captain of Team Efficient Markets and Thaler is captain of Team Behavioral Finance. Each represents conflicting academic market philosophies that have been warring for years. Market efficiency ...