Forbes contributors publish independent expert analyses and insights. Xian Horn covers leadership and empowerment from a disability lens. Ilon’s journey with McCann began in 1971, at the end of the ...

Filmmaker Ben Proudfoot is set to premiere his latest documentary short, just a few months after winning the second Academy Award of his career. The Final Copy of Ilon Specht, produced by Traverse32 ...

That phrase, deceptively simple yet embedded with cultural meaning, became indelibly linked with L’Oréal Paris, the beauty brand which first embraced that line of copy more than 50 years ago. The ...

Add Yahoo as a preferred source to see more of our stories on Google. Two-time Oscar winner Ben Proudfoot is going to need more room in his trophy case. The filmmaker is returning from Europe with ...

CANNES, France, June 24, 2025 /PRNewswire/ -- "THE FINAL COPY OF ILON SPECHT," an emotional and cinematic tribute to the woman behind one of advertising's most enduring taglines, has won the Grand ...

Add Yahoo as a preferred source to see more of our stories on Google. In 1973, Ilon Specht used L’Oréal’s Preference hair color product as a vehicle for feminist empowerment. Amid the male-dominated ...

She came up with the feminist campaign, for a hair color product, when challenging the notions of men at her ad agency. By Richard Sandomir Ilon Specht, who rebelled against her patriarchal male ...

PARIS ­— The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing, “Because I’m Worth It,” is now streaming on Prime Video. In a campaign ...

Add Yahoo as a preferred source to see more of our stories on Google. UPDATED with link to full film. EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring ...

In 1973, Ilon Specht used L’Oréal’s Preference hair color product as a vehicle for feminist empowerment. Amid the male-dominated advertising world, Specht coined one of the most memorable tag lines ...