The new year is a great time to look at your printing business and identify opportunities for new programs. In addition to tweaking your sales methods for existing products and services, don’t ...

Perfect Imprints expands NFC Tap promotional items, helping businesses turn branded products into digital lead capture ...

Promotional products are a way for companies to generate higher sales, increase employee morale and gain greater public awareness. However, the market is littered with various promotional products, ...

Promotional products are among the most cost-effective, highly visible and naturally tangible forms of marketing and advertising in existence. Advertiser recall of branding displayed on these products ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

When organizations seek to improve brand visibility, choosing the right promotional products can significantly impact their success. Promotional items must not only attract attention but also resonate ...

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of its Global Promotional Products Industry - Procurement Intelligence Report. Buyers who ...

Product promotion is a fundamental component of a business marketing plan. Consider the sales venue and the demographic when choosing which type of promotional product strategy will be most effective.

BRIDGEPORT, Conn., July 14, 2025--(BUSINESS WIRE)--Prime Line, a division of S&S Activewear and a leader in the promotional products industry, is excited to announce a partnership with YETI, a ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...