Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. I’ve been deeply involved in influencer marketing since 2011, back ...

Going viral might sound like an aspiring influencer’s dream. But according to one creator, things only get harder from there.

In today’s digital age, lots of people are getting famous on the internet, whether with a well-timed viral video or with a more strategic effort as a content creator or influencer. But while your ...

A decade ago, Influencer Marketing was an experimental tactic, with one-off partnerships and short-term gains. Now the channel is driving impact at every stage of the marketing funnel - from awareness ...

This as-told-to essay is based on a conversation with Lara Sophie Bothur, Deloitte Germany's first corporate influencer. Bothur now works freelance as a tech influencer. The following has been edited ...