“2017 for us was not a pretty year, with flat like-for-like, top-line growth,” summarised Martin Sorrell on WPP’s performance in early March, before news of his abrupt resignation broke on 15 April.

Pete Pyhrr’s concept of zero-based budgeting was adopted by his company, Texas Instruments, at the time of its inception in the early 1970s, and soon after by Jimmy Carter while he was governor of ...

There are two main reactions when the conversation with marketing turns to the topic of zero-based budgeting or ZBB. The first is a glazed look of resignation that this will mean hours of finance type ...

Government budgets are a lot like closets; if you don’t clean them out occasionally, you end up hoarding stuff you don’t need while struggling to find the things that matter. For years, local ...

For decades, marketing budgets were based on historic precedent. The formula was simple: Take last year’s spend, and add a modest bump for inflation or anticipated growth. But as economic volatility ...

When you get your paycheck every two weeks you likely use it to pay important bills right away before letting the rest of your money float around in your bank account. The extra cash might be spent on ...

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I attended a recent Benicia City Council meeting and learned more about the proposed Priority Based Budget program. It’s evolved from the old Zero-Based Budgeting, but is AI-based. The presenter ...

Each year, state agency chiefs appear before Georgia state lawmakers to discuss their proposed budgets and answer specific questions about them. Republican Nathan Deal proposed last year during his ...