US advertising spending is projected to grow 9.5% year-on-year in 2026, driven largely by digital channels and the increasing use of artificial intelligence ...

Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super ...

The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a new report ...

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and ...

Saudi Arabia’s automotive market has reached a stage of maturity where the product alone is no longer a source of meaningful differentiation. With widespread ...

In an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how ...

Brands are investing in creator commerce teams, partnerships, and services that translate attention into measurable purchases—creating jobs not only for ...

Al Rajhi Bank has claimed the top spot among Saudi Arabia's most valued brands, leading a kingdom where local champions dominate over global giants, according ...

Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps ...

Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer ...

Global beauty retailer Sephora and South Korea’s CJ Olive Young are preparing to expand access to Korean beauty brands into ...

Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the ...