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Welcome to cult brand psychology (episode 20). Psychology says the reason your brand isn’t converting isn’t your product or price. It’s confusion. It’s called Cognitive Load Theory. Your brain can only process about seven pieces of new information at once. So when brands throw too much at customers, their brains burn out trying to make sense of it. And when the brain is overwhelmed, it doesn’t buy. 💡 For founders: Confused customers don’t convert. If you want to know how to build a brand that s
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